“The leadership change means customers have the comfort of continuity in the core values and the continuance of the 'customer first' philosophy of the founder,†said David A. Rothberg. “They get the new ideas and fresh blood that insures a continued stream of the money-making innovative services, products, systems and marketing -- along with the latest ideas for improving the businesses and lives of Laticrete's worldwide base of installers, distributors and specifiers.â€
The company is still family-owned and directed. “For customers, this means personal attention, real accountability, commitment to making their lives and businesses richer and focus on long-term relationships,†said Rothberg.