Now available on the Kindle, Laticrete is providing seven technical design manuals.

Now in its fourth generation, the Amazon Kindle enables its users to "shop for, download, browse, and read e-books, newspapers, magazines, blogs and other digital media via wireless networking." The device can be extremely helpful to those seeking technical information in a pinch, and is an ideal tool for progressive businesses which subscribe to "First Mover- Advantage (FMA)."

"We are firm believers in FMA," said Henry B. Rothberg, Laticrete Senior Vice President, Training, "We have recently developed seven eBook Technical Manuals, which are already available as apps via the Kindle online store. This makes having immediate access to key technical information from Laticrete not only incredibly easy, but also, lots of fun, as well," continued Rothberg. "We were the first company within our industry to take advantage of this opportunity. And not surprisingly, we are seeing that having our Technical Design Manuals available via Kindle proves to be extremely helpful to both existing customers and customers-to-be."

"The importance of getting necessary technical information instantly is growing and will continue to grow," said Rothberg. "And because Laticrete is a firm believer in First-Mover Advantage, we will continue to aid in this process relative to the many worldwide sectors of construction which our company serves."

The Laticrete Technical Manuals currently available on the Amazon Kindle include Animal Health and Wellness Facilities Technical Design Manual; Industrial Tile and Paver Applications Technical Design Manual; Mass Transit Ceramic Tile and Stone Technical Design Manual; Medical, Educational and Hospitality Facilities; Tiled Steam Room and Steam Shower Technical Design Manual and Tiled Swimming Pools, Fountains and Spas Technical Design Manual.