ALTANTA, GA – Oldcastle Architectural, a national manufacturer of stone and masonry products and integrated performance systems, officially launches Echelon, the company's new brand encompassing their vast portfolio of innovative masonry offerings, at the AIA convention, May 19 to 21, 2016, in Philadelphia, PA.  New products from Echelon Masonry's Artisan lightweight veneer product line will be featured at the show, highlighting the new brand's sustained commitment as a true one-source solutions provider for the architectural community.

"The launch of the Echelon brand simplifies, unifies and magnifies Oldcastle Architectural's complete masonry portfolio, making it easier to identify, select and purchase from a brand customers know and trust," said Ken O'Neill, EVP, sales, marketing and product development, Oldcastle Architectural. "Architects and designers, who are looking for the latest innovations, can rely on Echelon as a single source for all of their needs, including high-performance premium block, masonry, veneers and a systems approach to wall systems that save time, labor and costs. With more than 150 locations nationwide, our footprint is unmatched – offering architects the time-tested performance of Oldcastle with local service support both at home and abroad."

At the AIA booth, Echelon Masonry will introduce Westpeak, a brand new lightweight veneer designed for non-load bearing, tight space applications in unique colors, as the latest addition to the growing Artisan product line. Another Artisan product, the Kensley Collection, was only recently launched in January 2016. Along with popular Hillcrest, all three styles of lightweight veneers are manufactured with Echelon's patented and revolutionary dry-cast system, which creates a natural stone look with integrated color throughout the entire depth of each masonry unit. Other Echelon products at the show include Trenwyth, Quik Brik, Amerimix bagged blends and performance upgrades such as InsulTech, EnduraMax and Rainbloc wall systems.

A new one-stop website at echelonmasonry.com provides product information, styles, colors, LEED data and technical information to be accessed quickly with fewer clicks, saving valuable time.

"With Echelon as our flagship, our company's commitment to the masonry category goes beyond world-class support and expertise. We invest millions annually in research and development to help our masonry solutions keep pace in an ever-changing building environment," said O’Neill. "This is more than just a brand – it's a platform where our company can offer sustained support to ensure growth of the masonry category as a viable material option, both now and well into the future."