Knoxville, TN -- Viper Nation is a new text sales club for fabrication shop employees that offers exclusive pricing on tools, supplies and wearable merchandise.

“Viper Nation will reach employees that may not have access to email throughout the day with product discounts and wearables,” said Jeff Dykstra, Braxton-Bragg vice president of sales and marketing. “Emailed product information many times does not get to the employee who makes the purchasing decisions because they are in the shop, with little email access. We want to make sure these employees are in the loop, and then some.”

After registering, Viper Nation members receive a free t-shirt and can then expect a few texts per month on exclusive CNC and tooling discounts, as well as clothing deals.

“We are excited to expand our Braxton-Bragg customer base by reaching some new and valued members of the fabricator community, and we feel that Viper Nation will help us achieve this in a fun and informative way,” adds Dykstra.

Those wanting to join Viper Nation should text the word “Viper” to 31996 to enroll. They should respond “yes” at the prompt, and fill out the form provided. Braxton-Bragg is also offering a Spanish version of Viper Nation. Text the word Vibora to 31996, and communication will continue in Spanish.