ROMEOVILLE, Ill.  December 3, 2018 – Laser Products Industries has announced plans to roll out an extensive rebranding initiative, including new logo and website, over the next 60 days. The company will now be known as LPI.

The rebranding reflects the evolution of the company and its vision for the future, while still paying homage to its roots, as the new logo embodies. The initiative provides a platform for LPI to expand beyond its core strength of laser measuring and digital templating systems.

“Our LT-2D3D [Laser Templator] will continue to be the mainstay of our company, but we want to also provide comprehensive and integrated solutions for all aspects of business, starting with the stone industry,” said Rich Katzmann, president of LPI. “We are excited to launch our first new product under the LPI brand that will be an invaluable tool for countertop fabricators - ClearCut.

ClearCut is a high-resolution optical tool measuring system that quickly calibrates entire tool sets directly on the CNC machine. While regular calibration can help extend tool life on all CNC routers and improve the quality of finished edges, the ClearCut goes beyond that by measuring tools within the actual spindle of the CNC.

“There’s more to just wear on the tools that fabricators need to identify,” said Erik Louis, executive vice president of engineering and operations for LPI. “The way tools sit in the spindle, as well as the spindle itself, are also critical factors in proper calibration. With ClearCut measuring and calibrating directly on the machine, it will identify issues related to the tool, spindle or both.”

As more fabricators across the world make significant investments in CNC machines to keep up with demand, LPI plans to work with companies to maximize their investments through ClearCut. “For companies that invested hundreds of thousands of dollars in a CNC router, we want to help them optimize their usage,” said Kevin Yeh, sales and marketing director for LPI. “ClearCut can help get the most out of their CNC in order to produce precise and pristine edges, as well as reduce the need for hand polishing.”

ClearCut features a high-resolution digital microscope with Tiffen lens filter and eight LED lighting modules that are integrated into a fully enclosed metal housing, which is easily portable. A 10-inch tablet preloaded with the user-friendly ClearCut software, which communicates with the unit through built-in Wi-Fi, is included in the package.

LPI will showcase ClearCut at the end of January at The International Surface Expo in Las Vegas, as well as its new corporate rebrand. The company also plans to launch a new stone fabricator program in 2019, along with additional products and services through 2019 and beyond.

“2019 is shaping up to be a fun and exciting year for our company with the unveiling of LPI, debut of ClearCut, and celebrating the company’s 25^th anniversary,” adds Katzmann.

For more information on the LPI rebrand, as well as ClearCut, including scheduling a no-obligation demo and training, please visit www.laserproductsus.com.