(Alpharetta, Ga.) – Back by popular demand from both exhibitors and media, the Kitchen & Bath Industry Show (KBIS), has announced the return of its Hard Hat Media tour for 2020. This curated tour of the show floor and select exhibitors gives members of the media a first look at some of the industry’s newest product innovations and initiatives before the show’s official opening on January 21, 2020. Formica Corporation has signed on as the official tour sponsor of the KBIS Hard Hat Media Tour.
“KBIS is an important part of our marketing mix,” said Amy Gath, vice president of marketing, Formica Corporation. “Headlining the KBIS 2020 Hard Hat Media Tour gives us an opportunity to maximize our presence at the show. We will continue to celebrate our collaboration with Leanne Ford, star of the HGTV show “Restored by the Fords,” sharing new looks and ideas, as well as giving her an opportunity to interface with our guests. KBIS is the perfect venue to bring our ideas front and center for the entire industry to experience.”
Additionally, Elkay has committed to sponsor the tour breakfast, and the Perlick Corporation, the tour coffee sponsorship. All three brands will be featured stops on the tour.
Applications Are Open – Exhibitors May Self-Nominate
The additional stops for the Hard Hat Media Tour are open to all KBIS 2020 exhibitors. To apply to participate in the tour, KBIS exhibitors must complete the media tour online application. Applications will be accepted through November 1, 2019. Non-sponsoring exhibitor participants are selected through a brand-blind review by participating media.
“KBIS is where the kitchen and bath industry launches new products for the new year. The KBIS Hard Hat Media Tour is truly a ‘first look’ for our media to see what’s new and uncover the best of what our industry is bringing to market,” said Suzie Williford, chief strategy officer and executive vice president of industry relations for the National Kitchen & Bath Association, owners of KBIS.
“The Hard Hat Media Tour continues to be one of the most anticipated KBIS programs. We’re exposing our valued media contacts to the newest kitchen and bath products of the year, and it’s happening first at KBIS,” said Amy Hornby, show director, Emerald Expositions. “We’re proud to be the show that creates connections between the kitchen and bath industry’s top brands and key media.”
Registration is now open for KBIS 2020. It is the largest North American kitchen and bath industry event and is the place to learn, network and celebrate.
For additional information about the Hard Hat Media Tour, press registration, or general KBIS questions, please contact Julie McCrary, White Good - jmccrary@whitegood.com or call 717-278-0515.
