Articles Tagged with ''marketing strategy''

2025 Marketing Strategy: Why Stone Fabricators Must Move Beyond Word-of-Mouth

December 6, 2024

As we approach 2025, stone fabricators face a critical turning point. While the industry has traditionally relied on word-of-mouth marketing and referrals, recent data from the Houzz 2024 Kitchen Trends Study shows that 88% of homeowners now research online before making renovation decisions.

The stone industry embracing the digital age

With the rapid expansion of eCommerce and online services, it is only logical for fabricators to utilize digital tools and programs to grow their businesses

Chris Smith

July 9, 2019

With changing consumer shopping patterns, an accelerated pace of business and the need for real-time visibility, the Information Revolution has created a great need for technological advancement in the stone industry; it is up to all of us to answer the call together or be left behind in its wake.

Laser Products Expands Sales & Marketing Teams

June 27, 2018

Laser Products Industries (LPI) today announced the expansion of their sales and marketing teams to support new product introductions, record growth and maintain best-in-class customer service.

MSI Adds Innovative Augmented Reality Tool to Company Website

June 8, 2018

MSI’s industry-leading augmented reality tool is now available on the company’s recently modernized website. With a few clicks or taps, the tool allows users to instantaneously see any of MSI’s flooring products on the floor of their choice.

Stone Column: Freshening Up

Jennifer Richinelli

June 4, 2018

As you flip through this issue of Stone World, you will notice a subtle difference in its aesthetic, as well as its feature offerings. While our staff and I didn’t want to make any drastic changes, we thought it was time for a bit of a makeover.

MSI Unveils New Global Brand Identity

May 29, 2018

MSI, North America’s leading supplier of premium surfacing products, launches a major brand update.

Crossville donates tile for wounded warrior

Crossville Tile Installed in Smart Home Built for Wounded Warrior

May 2, 2018

As the exclusive tile supplier for the Gary Sinise Foundation’s R.I.S.E. program, Crossville is honored to have contributed all the tile for the specially adapted smart home for U.S. Navy Explosive Ordnance Disposal (EOD) Tech Taylor Morris and his family.

Intermac America & Canada Launch New Website for North America

April 19, 2018

Intermac America & Canada are proud to deliver a new online experience with the launch of a completely redesigned website (www.intermac.com/na) that is now officially online.

Dekton® by Cosentino sponsors 2018 Miami Open

Dekton® by Cosentino Announces Sponsorship of 2018 Miami Open

March 21, 2018

Dekton® by Cosentino is proud to announce its sponsorship of the 2018 Miami Open presented by Itaú, taking place March 19 to April 1, at the Crandon Park Tennis Center in Key Biscayne, Florida.

Hanwha Surfaces Launches Rewards Program

February 9, 2018

Hanwha Surfaces, the American subsidiary of the international conglomerate Hanwha L&C, announced today the launch of a program that allows surfacing fabricators, kitchen & bath dealers, designers, remodeling contractors and other design/construction professionals to earn points and airline miles.

One of the main global events for the stone and machinery segment, offering an opportunity for buyers and sellers of stone products and services from around the world to source an astounding array of the very latest technologies, innovations and techniques.