Following the launch of the advertising project, "Laminam The ceramic countertop", Laminam's journey through the culinary world comes to life with 6 web pills that are scheduled to be presented throughout the course of 2018 (Directed by: Alessandra Stefani, Laminam Art Director).
The protagonist are the Laminam ceramic slabs in the 1620x3240mm size in 12mm thickness, to be used as the preferred material for kitchen countertops, as a valid alternative to materials with a higher cost and environmental impact such as marble and stone, owing to their outstanding properties.

The National Kitchen & Bath Association (NKBA) released the results of the Kitchen & Bath Market Report for the third quarter of 2011, reflecting a rise in showroom traffic and an increase in kitchen remodels from one year ago.