Laticrete International, Inc. is proud to announce the addition of John Selldorff to its Board of Directors. Mr. Selldorff currently serves as the president and CEO of North and Central America for Legrand, a global provider of products and solutions for electrical and digital building infrastructures. His appointment to the Laticrete Board officially began on January 2, 2024.

Designers, installers, homeowners and more can now enjoy more than 4,000 shape, color, size and style combinations to create unique looks and unlock a world of possibilities.

This lightweight formula offers greater workability and a long 60-minute open time allowing for greater flexibility during the installation process

Laticrete, a leading manufacturer of globally proven construction solutions for the building industry, has introduced 254 PLATINUM^TM Plus, a high-performance, lightweight thin-set adhesive mortar that builds on the strengths of the original 254 PLATINUM. 

Installers can create a seamless membrane compatible with most wall assemblies, helping increase a building’s operational energy efficiency by up to 35%
 

The branding initiative highlights the company's leading installation methods, customer-centricity and innovation.

Laticrete, a leading manufacturer of globally proven construction solutions for the building industry, introduces Vapor Ban™ E, a single-coat, 100% solids, liquid-applied two-part epoxy coating specifically designed for controlling the moisture vapor emission rate from new or existing concrete slabs.

Laticrete, a leading manufacturer of globally proven construction solutions for the building industry, was selected as the ‘Supplier of the Year’ by the highly-esteemed Ceramic Tile Distributor Association (CTDA), an international organization of distributors, manufacturers and allied professionals of ceramic tile and related products.

Clear Seas surveys the members of the National Tile Contractors Association (NTCA) every two years to ask the members for their preferred manufacturer in 16 categories within the industry.

To complement new architectural designs seen throughout the industry today, Laticrete has refreshed the color offerings within their Grout and Sealant product lines. Laticrete will discontinue seven of the 40 standard colors and introduce seven popular, in-demand colors.