Tim Fausch is publishing director of BNP Media’s Architecture,
Engineering & Construction and Mechanical Systems Groups, a
collection of more than 20 trade titles. During the past 27 years, Tim
has viewed the construction field as an editor, circulation manager,
marketing manager and publisher. Contact him at (248) 244-6448.
I rarely look out my seventh-floor window, but a few weeks ago a dangling window washer grabbed my attention. This guy--let’s call him Wally--was cleaning windows on a building adjacent to the one that houses BNP Media’s offices.
I’ve been saving fortunes from my Chinese dinners and I’m elated. Apparently, I’m in line for an incredible string of good luck. And my good fortune is your good fortune because we’re all in this downturn together.
In September 2005, the world was mesmerized by the greatest natural disaster in the history of the U.S. Most of us were glued to our favorite cable channel or Web site, watching hurricane Katrina pound the Gulf Coast without mercy.
Many construction-related business owners and managers are aggressively managing their operations. They are cutting expenses, finding new efficiencies and improving their marketing effectiveness.
Despite the construction downturn, now might be the best time to join a professional association or organization. Doing so might provide you with marketing advantages that your competitors won’t have.
Walking through downtown Nashville last week, I heard a country singer lamenting that he lost his girlfriend, his pickup truck and his construction business. OK, that last one was actually his hound dog, but it won’t be long before we hear songs about the heartbreak of losing construction work.